Use more than one sense for instructions

Sensory characteristics is an important but ridiculous-sounding phrase in web accessibility. It’s actually far less complicated than it sounds. The sensory characteristics of your website are things like shape, sound, position and size.

You’ll often come across sensory characteristics in instructions to your users. Saying things like ‘Use the search

1.3.3 – Sensory Characteristics (Level A)Read more

Structure your website logically

All users benefit when your web page structure is logical. Many of us take things like headings, bullet points, bolding and italics for granted. For your users with disabilities, those elements can make the difference between understanding a website and leaving it. Many forms of assistive technology rely on correct formatting to

1.3.1 – Info and Relationships (Level A)Read more

Record player

Video with audio has a second alternative

An audio description is an edited version of a video’s soundtrack that adds more information than the regular soundtrack offers. This might mean narrating movements that are not audibly explained in the video, or adding context to visual information.

The need for audio description isn’t always clear to website owners

1.2.3 – Audio Description or Media Alternative (Pre-recorded) (Level A)Read more


Provide captions for videos with audio

Closed captioning is perhaps the most well known tool for people with disabilities. Often known as subtitles, or abbreviated as CC, closed captions have been around since the 1970s.13
Multimedia is becoming more and more popular as the average home gets faster and faster internet access. Videos are cropping up everywhere

1.2.2 – Captions (Pre-recorded) (Level A)Read more

Provide an alternative to video-only and audio-only content

Some users will find it difficult to use or understand things like podcasts and silent videos or animations.

What to do

Write text transcripts for any audio-only media;
Write text transcripts for any video-only media; or
Record an audio-track for any video-only media;
Place the text transcript, or link to it, close to

1.2.1 – Audio-only and Video-only (Pre-recorded) (Level A)Read more

Provide text alternatives for non-text content

Some users browse websites with images turned off (as do some users with slow internet connections). These must be true alternatives to the content: they must provide the same information.

What to do

Add a text alternative to all of your images.
Add a text alternative to your audio and video (a succinct

1.1.1 – Non-text content (Level A)Read more