Use helpful and clear page titles

Web page titles tell your users where they are on your website. A good title tells your users which page they are on and what that page is for.

A page title is what users see in the very top bar of your web browser. A good web page title tells users what the page is about without needing to read more. This lets users quickly understand if they are on the right page.

What to do

Give each page on your website a unique and descriptive title.

Many websites use a Content Management System (CMS) that controls page titles. Don’t worry – this isn’t as scary as it sounds. You’ve probably already got one, such as the free and popular WordPress. A good CMS will allow you to set individual page titles with no need to touch any code.

A useful format for writing page titles is: ‘Page name – Page description – Website name’

For example: ‘About Us – Learn our Secrets – ACME Corp’


  • In many cases, it makes sense to repeat the page title or a variation of it as the top heading on your page.
  • Type all of your page titles into a spreadsheet and review them. If they make sense out of context, they will work on your website.
  • Use these page titles in your sitemap (See Guideline 2.4.5 and Guideline 2.4.8) to make it more accessible.

See also

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About Author

I'm Luke, I started Wuhcag in 2012 to help people like you get to grips with web accessibility. Check out my book, 'How to Meet the WCAG 2.0'.