How would you explain web accessibility in less than five minutes to dozens of technophobic writers, and convince them to do something about it?

You explain the three easy ways to simultaneously improve accessibility, search engine optimization (SEO), and usability:

Structure content with ordered headings and lists;
Write a meaningful

How to Convince Writers to Write for AccessibilityRead more

Useful links are an essential part of an optimised digital user experience. This includes making your links easy to understand and making them accessible.

There are two rules in the Web Content Accessibility Guidelines (WCAG) 2.0 regarding link text, also called anchor text. They deal with links in context and links on their own, respectively. This

The Quick Guide to Writing Link TextRead more

I’m excited to let you know that I’ve just launched my web accessibility book, ‘How to Meet the Web Content Accessibility Guidelines 2.0’ as a kindle download on Amazon.

Here are a few links, but searching in your local Amazon should find it:

UK –
Canada –

P.S. The kindle version is also part

How to Meet the WCAG 2.0 Now on AmazonRead more

People often perceive accessibility as a burdensome obligation that’s solely the responsibility of developers or an overwhelmed accessibility specialist. I’ve always wanted to change that mindset.

During a recent contract, I introduced a strategy to reframe accessibility as a shared responsibility. The ultimate goal is for accessibility to become part of business as usual by involving

An Accessibility Strategy to Reimagine Business as UsualRead more

Between Pixels Team

I love to hear from people who have read my book or used and used their new skills to make their projects more accessible or meet the Web Content Accessibility Guidelines (WCAG). From time to time, readers are kind enough to answer a short questionnaire case study (feel free to request one).

Today, I’m featuring the

Case Study: Brandon TravisRead more


Alt text is a description of an image that cannot be seen by a sighted user but is available to blind users via screen readers.

When it comes to the web accessibility principles, the inclusion of an alt attribute with an image in HTML code needs to be at the forefront of the developers’s mind. They

What is Alt Text?Read more

Dog and cat

This is a real question asked everyday by Product Owners, Scrum Masters, Business Analysts, Managers Instructors creating course content, and yes, Disability Services Providers. It is a fair question when time and money are both in short supply. However, Accessibility Specialists understand that this question is not necessary when accessibility is included in every step from planning to delivery. Becoming accessibility aware will help every content creator become better at delivering the best quality information.

What is the least we need to do to be accessible?Read more


Working in web accessibility and helping developers with their websites, I’m often asked how a project gets certified as accessible. Few people know that there is no formal certification process that recognises the accessibility (or otherwise) of your website.

However, there are some optional steps you can take to make a claim about your website.

1. Choose your

What is web accessibility certification?Read more